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If you or someone you love may benefit from Hospice care, you can find out more using the information below. For support or advice at any time of the day or night, please visit our Help Hub.

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We provide Hospice care & support to patients and their loved ones living in Kent and East Sussex. Learn more about how we can help you.

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Complete one of these short forms and we will contact you. There is no need to wait for a referral from your GP or healthcare professional.

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We need to raise over £8 million every year to provide outstanding Hospice care to the local community. To get involved with our fundraising activities, design your own, or make a donation, use the information on this page.

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How to Recruit and Retain Exceptional Volunteers for a Hospice

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Hospices are places of compassion, care, and dignity, offering vital support to individuals and families during the most challenging of times. At the heart of this are hospice volunteers – hardworking, dedicated individuals who selflessly give their time, skills, and expertise to ensure that patients and their loved ones get the care and support they deserve. Recruiting and retaining exceptional volunteers is essential to maintaining the success of our organisation and ensuring we can continue funding and providing our services.

If you’re looking to either volunteer yourself or find more volunteers for your organisation, please read on. This article outlines strategies for attracting and retaining hospice volunteers, focusing on creating a meaningful and inclusive experience that encourages long-term commitment.

A woman in a white shirt volunteers a Hospice in the Weald, holding hands with the patients as they stroll through the gardens.

The Invaluable Contribution of Hospice Volunteers

Since the beginning of hospice care, the work and dedication of our volunteers have been crucial. Their contributions range from offering companionship to patients, and assisting families with practical support, to helping with operational tasks behind the scenes. Without their dedication, hospices would struggle to meet the diverse needs of those they serve.

To maintain a steady and committed team of volunteers, hospices must adopt a holistic approach to recruitment and retention, one that prioritises the needs, aspirations, and well-being of volunteers themselves.

Developing a Strategic Recruitment Plan

Recruiting the right volunteers starts with a clear understanding of your hospice’s unique needs.

Identifying Volunteer Roles and Profiles

Begin by defining the roles you need to fill, such as patient companionship, administrative support, or retail assistance. Consider the specific qualities and skills that would make someone a good fit for these roles. For instance, empathy, strong communication skills, and reliability are essential for patient-facing roles.

Utilising the right Recruitment Channels for your audiences

Effective recruitment involves reaching potential volunteers through multiple channels:

  • Online Platforms and Social Media: Leverage your hospice’s website, social media pages, and volunteer recruitment platforms to share stories, testimonials, and the impact of volunteering.
  • Community Outreach: Partner with local organisations, schools, and religious groups to connect with individuals interested in giving back to their community.
  • Word-of-Mouth: Current volunteers can be your best ambassadors. Encourage them to share their experiences and invite friends or family to join.

By casting a wide net and tailoring your approach to each channel, you can attract a diverse pool of motivated volunteers.

Tunbridge Wells in Bloom Award, Volunteers, Pembury

Building a Positive and Inclusive Volunteer Culture

Creating a welcoming and supportive environment is key to retaining volunteers.

  • Fostering Community and Belonging: Volunteers thrive when they feel part of a larger mission – organise regular team-building activities, and social events, and recognise their contributions to strengthen connections. 
  • Recognising Volunteer Efforts: While volunteering work is rewarding in itself, a simple “thank you” goes a long way. Implement formal recognition programs, such as certificates, awards, or spotlight features in newsletters, to show volunteers that their work is valued and appreciated. 
  • Encouraging Open Communication: Create an environment where volunteers feel comfortable sharing their thoughts and concerns. Regular check-ins and anonymous feedback opportunities can help address any issues early and ensure that volunteers feel heard and respected.

Effective Volunteer Onboarding and Training

A strong start is crucial to setting volunteers up for success.

  • Thorough Orientation Programs: Introduce new volunteers to your mission, values, and the importance of their role. Provide an overview of expectations, responsibilities, and the support available to them. 
  • Role-Specific Training: Tailor training to the specific tasks volunteers will perform. Patient-facing roles, for example, should include guidance on sensitivity, confidentiality, and effective communication with patients and families. 
  • Ongoing Education: Offer regular workshops and training sessions to help volunteers develop their skills and stay engaged. Topics might include grief support, cultural sensitivity, or updates on hospice policies and practices.
Volunteer and Patient

Strategies for Volunteer Retention

Retaining volunteers is as important as recruiting them. Hospices must ensure that volunteers feel fulfilled and supported in their roles.

  • Providing Meaningful Experiences: Volunteers want to feel that their work has a tangible impact. Share success stories, patient feedback, and the difference their efforts make to keep them inspired and motivated. 
  • Offering Flexibility: Recognise that volunteers have other commitments and may need adaptable schedules. Offering flexible shifts and roles can help accommodate a wider range of individuals. 
  • Addressing Concerns Promptly: Create a safe space for volunteers to voice any concerns or challenges. Responding quickly and empathetically shows that their well-being is a priority.

Cultivating a Supportive Environment

Volunteering in a hospice can be emotionally demanding, and creating a supportive environment is essential.

  • Promoting Self-Care: Encourage volunteers to prioritise their own well-being. Share resources on self-care practices and the importance of setting boundaries to prevent burnout. 
  • Access to Emotional Support: Provide access to counselling services or peer support groups where volunteers can share their experiences and seek guidance. 
  • Peer Mentorship: Pair new volunteers with experienced ones to foster a sense of camaraderie and provide guidance. 

Continuous Evaluation and Improvement

An effective volunteer program evolves based on feedback and changing needs.

  • Soliciting Feedback: Regularly survey volunteers to understand their experiences, challenges, and suggestions for improvement. 
  • Analysing Retention Data: Track volunteer retention rates and conduct exit interviews to identify trends and areas for enhancement. 
  • Adapting Strategies: Use data-driven insights to refine your recruitment, training, and retention strategies, ensuring they align with the needs of both the hospice and its volunteers. 

A Calling To Help

Recruiting and retaining exceptional hospice volunteers requires effort, empathy, and a commitment to creating a meaningful experience. By investing in strategic planning, fostering an inclusive culture, and prioritising volunteer well-being, hospices can build a team of dedicated individuals who embody compassion and care.

If you’re ready to make a difference, consider becoming a hospice volunteer or implementing these strategies to strengthen your volunteer program. Together, we can create a supportive environment that uplifts patients, families, and volunteers alike.